Emotional Intelligence

Fernlehrgang - DeYuCo GmbH

Persuasion, Influencing and Manipulation

Best Practice Online Business Workshop

  • Persuasion and influence are essential techniques in daily business routines, e.g. you need to convince others of your ideas, react to their suggestions or protect or defend your status.
  • If the others can trigger your emotional hot buttons, then they can easily manipulate you. We show you how to protect yourself and how to develop emotional intelligence !
  • Exchange best practice approaches with other international business professionals !

In today’s international business world one of the key personal success factors is how to articulate your points in a convincing way. Only those that can leave a lasting impression by utilizing well-chosen arguments will achieve their goals smoothly and effectively. In this seminar, you will learn how to structure and prepare convincing arguments and understand what the difference between good and bad argumentation styles is.


More and more meetings and discussions are conducted virtually and ad-hoc, leaving few space and time for a detailed and in-depth preparation. Therefore, you also should learn to quickly develop arguments, yet still in a logical and structured way. Furthermore, in this workshop you will learn to effectively deal will counter arguments, objections and even killer phrases.

Termin Ort Preis*
auf Anfrage auf Anfrage auf Anfrage
*Alle Preise verstehen sich inkl. MwSt.

Detaillierte Informationen zum Seminar


Module 1: Characteristics of effective influencing

  • The art of argumentation
  • How to achieve assertiveness? •
  • hat is the difference between influencing, persuasion and manipulation?

Module 2: Understanding Emotions

  • Emotional hot buttons
  • How to react if someone hits your hot buttons?
  • How to identify other persons hot buttons ?

Module 3: The Reciprocity Principle

  • Take and give
  • Give, take and take more
  • The contrast method

Module 4: Commitment and Consistency

  • Public commitments for virtual workshops
  • Two-phase commitments
  • Target area commitments

Module 5: Social Proof and Liking

  • Negative and positive association
  • Injunctive norm if no proof exists
  • Standard option plus loss aversion technique

Module 6: The Authority Principle

  • You do not have to be the expert, you just have to be perceived as one
  • Trustworthiness with small mistakes
  • Assertiveness without real knowledge

Module 7: The Scarcity Principle

  • Time and physical limitations
  • Information scarcity and exclusivity techniques
  • Competition induced scarcity

Module 8: Emotional Counter Techniques

  • Typical killer phrases and their counters
  • Dealing with difficult participants in workshops
  • Emotional intelligence : understanding and utilizing emotions
Dauer/zeitlicher Ablauf:
2x3,5 hours interactive online business workshop

Your benefits:

The focus of our interactive online business workshop is the best practice exchange with our expert trainer and other participants from various industries. Learn from the mistakes others already did, and also see how others solved or by-passed business problems. Short-cut your efforts with our included ready-to-use business templates!

  • You will understand the concept of emotions and hot buttons. We will show what impact these have on normal business life.
  • We teach you how to identify and deal with those emotions and hot buttons in a face-saving and constructive way.
  • You will learn many different argumentation styles and methods, allowing you to choose the most suitable one for different business or private situations.
  • We promise that you will understand what are effective methods for persuasion and influencing others.
  • You learn how to deal with counter arguments, objections and killer phrases – in an elegant and charming yet effective way
  • International concepts of persuasion and influence will be trained, including the six principles of Prof. Cialdini.
  • Business templates included: “Assertiveness 7 Techniques”,  “Elegant Lies”,  “Killer Counters”
Suitable for everyone
Technische Voraussetzungen:
Internet connection and browser

We are using Zoom and Miro for a highly vivid and interactive online business workshop. Participants will interact with virtual online boards and can exchange best practice approaches. We have 10 seats for each workshop only and will split the workshop into 2 or 3 groups in order to have an intensive exchange in the groups. The result of each group is then presented and discussed with all together to allow everyone to get valuable tips and tricks for your daily business life.

We seperate our workshop in two parts, each about 3,5-4 hours with a coffee break in between. The end time is flexible, depending on your questions. If there are more questions and need for exchange of information, then we extend the time accordingly.

Part 1 (app. 3,5 hours)

  • Module 1 + 2 app. 90 minutes
  • Coffee break app. 30 minutes
  • Module 3 + 4 app. 90 minutes

Part 2 (app. 3,5 hours)

  • Module 5 + 6 app. 90 minutes
  • Coffee break app. 30 minutes
  • Module 7 + 8 app. 90 minutes
  • PowerPoint template “Assertiveness 7 Techniques”
  • PowerPoint template ”Elegant Lies”
  • Excel template “Killer Counters”
  • Professionals and executives from all sectors and levels.
  • Companies that want to improve the skills of their employees to be prepared for the future of work.
Nach unten
Nach oben
Wir setzen Analyse-Cookies ein, um Ihre Zufriedenheit bei der Nutzung unserer Webseite zu verbessern. Diese Cookies werden nicht automatisiert gesetzt. Wenn Sie mit dem Einsatz dieser Cookies einverstanden sind, klicken Sie bitte auf Akzeptieren. Weitere Informationen finden Sie hier.
Akzeptieren Nicht akzeptieren

Um Spam abzuwehren, geben Sie bitte die Buchstaben auf dem Bild in das Textfeld ein:


Bei der Verarbeitung Ihrer personenbezogenen Daten im Zusammenhang mit der Kontaktfunktion beachten wir die gesetzlichen Bestimmungen. Unsere ausführlichen Datenschutzinformationen finden Sie hier. Bei der Kontakt-Funktion erhobene Daten werden nur an den jeweiligen Anbieter weitergeleitet und sind nötig, damit der Anbieter auf Ihr Anliegen reagieren kann.

Um Spam abzuwehren, geben Sie bitte die Buchstaben auf dem Bild in das Textfeld ein: