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Seminar - ESMT European School of Management and Technology

Decoding Digital: Building a Digital Strategy

The impact of digital technologies on organizations and the competition.
Termin Ort Preis*
02.07.2018- 03.07.2018 Berlin 2.400,00 €
*Alle Preise verstehen sich inkl. MwSt.

Detaillierte Informationen zum Seminar


Without doubt, information technology is one of the biggest disruptive forces confronting organizations and their leadership teams today. It is not just large organizations but organizations of all sizes, including the public sector, that are being impacted by the inexorable advances in technology. Most businesses today are – or, at least, are becoming – digital businesses.
It seems that no industry is immune to the realities in which business models, business processes, value propositions, customer experiences, products, services, and management practices have been, or are being, transformed by the internet and other digital technologies. It is therefore paramount that all organizations have a strategy that clearly maps out how the organization plans to leverage digital technologies. But how do you go about building this strategy? What should such a strategy contain? And who should be responsible for developing this strategy? 

  • Unlocking business value from digital investments
  • Distinguishing between different types of digital investments
  • Innovating products, services, processes, and customer experiences
  • Components of a digital strategy
  • Tools and techniques for building a digital strategy


We have designed an experience-based program for executives. As a result, Decoding Digital relies on methods specifically chosen for this group, including business cases, interactive lectures, group work, and discussions with peers and faculty.

Ziele (ggf. Bildungsabschluss):

This program will help executives address the key questions of where, when, and how to invest in digital. Participants will gain a thorough understanding of the impact of digital technologies on organizations and the competition. The program will establish a frame of reference for considering digital in a strategic context, provide a language to discuss opportunities and challenges, and present a toolset to aid in crafting a digital strategy


Executives focused on helping their organizations embrace digital technologies, both operationally and strategically.




Strategisches Management


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