Detaillierte Informationen zum Seminar
Inhalte:
In this live online seminar, you will get an introduction to professional search engine marketing with search engine optimization (SEO) and search engine advertising (SEA). You will learn how to use search engine optimization to improve the ranking of a website in the search results. You will also learn how to plan, implement and optimize individualized Google Ads search campaigns.
Increase your online presence and conversion rates with SEO and SEA!
What is meant by the terms search engine optimization and search engine advertising? And what is their role in successful marketing?Companies who want to be present and successful on the market need to ensure good visibility and outreach on the online market. In this online course, you will learn how to create targeted SEA campaigns with Google Ads and use tracking tools to measure the success of your marketing activities.
Dauer/zeitlicher Ablauf:
8 Einheiten à 45 Minuten
Ziele/Bildungsabschluss:
Dieser Kurs schließt mit einem alfatraining.com-Zertifikat ab.
Teilnahmevoraussetzungen:
Requirements for live participation: Customary desktop computer or laptop (64-bit), headset, webcam
Stable internet connection
At least 2 GB of RAM
Download and installation of alfaview (free of charge for you!)
Short preparation check: Create profile or login and book desired course www.alfatraining.com Download and install video conferencing software www.alfaview.com
Check technical equipment (computer, headset and webcam)
Log back in to your profile at www.alfatraining.com and test everything
The event will take place live and online, please check your equipment at least 2-3 days before the course starts and install the alfaview videoconferencing software alfaview (free of charge for you!). If you are using a company network or computer, please clarify the installation and use of alfaview with the appropriate department beforehand!
Technische Voraussetzungen:
Für eine Live-Teilnahme unbedingt erforderlich: Handelsüblicher Computer (64-bit), Headset, Webcam Stabile Internetverbindung Mind. 2 GB Arbeitsspeicher Download und Installation alfaview (für dich kostenfrei!)
Lehrgangsverlauf/Methoden:
Search engine marketing
Differences between traditional offline advertising and web-based search engine marketing
How web-based search engines work and the role they play as a key tool in online marketing
Search engine selection: overview of various search engines such as Google, Bing, Yahoo
Integration of search engine marketing
Useful tools to support the planning, implementation or monitoring of search engine marketing activities
SEO (search engine optimization)
Defining SEO goals: Setting specific goals and KPIs (key performance indicators) for search engine optimization
Importance of keywords for SEO and techniques
Understanding the user intent behind certain search requests
User signals
Performance monitoring: Methods and metrics for checking SEO results and measuring success
Ranking monitoring: Tools and techniques for monitoring the ranking of a website in search engine results
SEA (search engine advertising)
Google Ads and alternatives: Overview of alternative advertising options
Steps for conducting effective keyword research for SEA campaigns and choosing relevant keywords for ads
Ads: Designing and optimizing ads for maximum visibility and click-through rate
Using banner ads in search engine advertising
Optimization of landing pages
Tracking tools: Introducing tools for tracking and analyzing clicks, conversions and other performance metrics for SEA campaigns
Zielgruppe:
The live online seminar is designed for specialists and managers from the fields of PR, marketing, product management, advertising and communication.
Seminarkennung:
481
