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This live online training focuses on the key success factors for an outstanding customer experience. Even though modern technologies take over many tasks, people remain irreplaceable in direct customer contact—because technology only works at the process level, not in real dialogue. This is exactly where this training course comes in: consciously designing meaningful and emotionally effective customer experiences throughout the entire customer journey.

It is therefore crucial to recognize the needs and challenges of customers and respond to them in a targeted manner in order to create a consistent and positive customer experience.

The following topics will therefore be central: the importance of customer experience, factors influencing customer satisfaction in the age of Industry 4.0, proven models of excellence, a customer-focused corporate culture, and the central pillars of customer experience and our customers' expectations.

You will learn:

• Better understand customers and identify the most important steps for building a customer-centric culture
• Analyze touchpoints along the customer journey—including key phases, emotions, and success factors—in order to make targeted optimizations
• Design a hybrid (phygital) customer journey that takes into account effort, emotions, and success as key pillars

Conflicts in the workplace are not the exception - they are part of everyday professional life. What makes the difference is how you handle them. In this two-day training, you will learn to recognise conflict signals early, understand their causes, and apply effective strategies for resolution.  

The programme covers key areas such as perception levels and communication patterns, types of conflict and their dynamics, as well as techniques for leading difficult discussions. You will develop behavioural alternatives for challenging situations and practise solution-oriented questioning in role-plays and group exercises. The training is available as a live online session or on-site and follows our 4REAL model, which combines interactive learning with sustainable transfer into your daily work.  

After completing this training, you will be able to address conflicts constructively, apply de-escalation techniques with confidence, and turn potential disruptions into productive outcomes for your team.