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This training enables experienced sales professionals, sales engineers, and business engineers to further enhance their effectiveness across the entire sales process. It emphasizes purposeful customer engagement, strategic use of internal networks, and the ability to create lasting preference through measurable impact. Participants strengthen their ability to act with focus, align resources efficiently, and build sustainable competitive advantage through meaningful interactions.

You will learn to:

• Prioritise activities to maximise efficiency and sales impact
• Mobilise and align internal resources to support sales success
• Build strong, trust-based relationships with relevant stakeholders
• Develop a deep understanding of customers and their business environment
• Create clear differentiation and consistently deliver on promises to foster long-term loyalty

In an era of globalization, contact between people of different national cultures has become very common. However, the fact that people can speak to each other using a shared foreign language – usually English – does not guarantee effective communication, understanding or agreement. In everyday working life, intercultural misunderstandings can easily escalate into interpersonal conflicts without the intercultural dimension even being recognized.

Conflicts in the workplace are not the exception - they are part of everyday professional life. What makes the difference is how you handle them. In this two-day training, you will learn to recognise conflict signals early, understand their causes, and apply effective strategies for resolution.  

The programme covers key areas such as perception levels and communication patterns, types of conflict and their dynamics, as well as techniques for leading difficult discussions. You will develop behavioural alternatives for challenging situations and practise solution-oriented questioning in role-plays and group exercises. The training is available as a live online session or on-site and follows our 4REAL model, which combines interactive learning with sustainable transfer into your daily work.  

After completing this training, you will be able to address conflicts constructively, apply de-escalation techniques with confidence, and turn potential disruptions into productive outcomes for your team.