Seminar - Cegos Integrata GmbH
Product managers are entrepreneurs within the company. Their task is to manage products successfully and profitably, strategically and operationally. In this seminar, you will learn about modern, tried-and-tested tools for product managers. You will know, at which point in time which decisions are required in product management. You will be familiar with analysis-, innovation- and planning-methods in order to make these decisions future oriented and on a qualified base. You will be aware of your role as a product manager and can position yourself accordingly within your company. You will understand the interfaces to other critical functions in your company and to the market. You will learn to use customer centricity and agile ways of thinking in product development and can present yourself as a partner close to the market. As a result, you will be able to become the engine and driving force for your products and services in your company. This seminar is the ideal prerequisite for the personal certification Certified Product Manager (ISMI), through which you can document your competence in product management.
Please click here to learn more about the certification proess: Product management certification.
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| Termin | Ort | Preis* |
|---|---|---|
| firmenintern | auf Anfrage | auf Anfrage |
Product Management:
Product Innovation and Brand Management:
Product Development and Management of Existing Products:
Market and Competitor-analysis:
Customer Centricity - Agile Ways of Thinking in Product Development:
Critical Success Factors, Anti-Flop-Principle:
Strategic Aspects:
Marketing Mix:
Stage Processes:
