Seminar - Cegos Integrata GmbH
Product managers are the entrepreneurial driving force behind successful products. They strategically and operationally steer how products are profitably positioned in the market. In this three-day seminar, you will learn modern, tried-and-tested tools for product managers. You will understand which decisions are required at which point in time and how to make these decisions on a qualified, future-oriented basis using analysis, innovation and planning methods.
The training teaches you how to integrate customer centricity and agile thinking into product development and position yourself as a market-oriented partner. You will understand your role as a product manager and the interfaces to other critical functions in your company. The seminar is based on our 4REAL model and is available as a live online training or on-site. It provides the ideal foundation for the Certified Product Manager (ISMI) certification, which is administered by Ingolstadt University of Applied Sciences.
Please click here to learn more about the certification proess: Product management certification.
| Termin | Ort | Preis* |
|---|---|---|
| firmenintern | auf Anfrage | auf Anfrage |
Product Management:
Product Innovation and Brand Management:
Product Development and Management of Existing Products:
Customer Centricity - Agile Ways of Thinking in Product Development:
Critical Success Factors, Anti-Flop-Principle:
Strategic Aspects:
Marketing Mix:
Stage Processes:
