Geprüfter Business Developer, 2-tägiges Präsenzseminar

Kennenlernen, Status Quo der Teilnehmer, Situation im Unternehmen
Ziele, Zielsetzungen, Business Development, was Wachstum bedeutet?

Differenzierung in Mikro- und Mikro BDM
Market-Screening bedeutet für mich….
Absatzplanung, Umsatzplanung, Business Planning und Marketing Planning am Business Case
Projektfinanzierung am Bespiel Kapitalwertmethode, Kundenwert, Net Present Value,Cash Flow
Einführung in Business Design
Business Model am individuellen Beipiel (Ihr Business Case wird durchgespielt)

Key Partner
Key Activities
Key Ressources
Value Proposition in Verbindung mit Value Mapping und Customer Journey
Customer Relationship in Verbindung mit CSI und NPS
Customer Segments in Verbindung mit Strategischen Geschäftseinheiten
Channels aktuelle und künftige Vertriebswege
Cost structure in Verbindung mit KVP, Kostenkontrolle und Kostenreduktion
Revenue Streams und profit streams
SWOT-Analyse für eine Favorisierung von Entwicklungsideen

Ausblick und Umsetzung in der unternehmerischen Praxis

Ihr Trainer: Roberto Capone (soweit verfügbar)
Die Seminare sind sehr interaktiv und praxisrelevant organisiert und realisiert.
Ich freue mich über den Austausch mit Ihren Kollegen, mit Ihnen, mit Ihrem Team.
Gerne auch als Inhouse-Seminar (Preis auf Anfrage)




Seminar Business Development Management 2-day Seminar, Course in Marketing, Management

Development, growth, market leadership, quality leadership, innovation leadership, high return company in the industry, or customer satisfaction, employee satisfaction, customer retention, customer development, lead management or other goals can be the focus of the company.

In management, it is also important to realise that there is always a conflict of objectives between volumes, the absolute figures, and returns or profitability, the relative figures.

In order to realise growth, we need a positive development of both factors. Turnover, but also the return on sales, are under special observation.

Content

Strategic Marketing Management and Business Growth
Goals and goal conflicts, goal hierarchy
Porter's 5 Forces (the power of suppliers, the power of customers, the possibility of substitutes, rivalry in the industry, the threat of new entry)
Ansoff product-market matrix with different strategies of growth
Micro- and macro-development according to Kaizen
Plan-Do-Check-Act cycle as an instrument for sustainable planning, implementation, control and goal achievement.
Analyses of strengths and weaknesses
Customer satisfaction measurement as an initiator for sustainable growth
Idea generation & idea evaluation
Implementation of individual ideas in an individual business model:
Key partners (Suppliers / Partners)
Key activities (identify value-adding processes)
Key resources (3 Ms: Man, Machine, Money)
Value proposition (USP, unique selling proposition)
Customer relationship (the goal is long-term customer loyalty)
Customer segments (goal: resource optimisation)
Channels (current vs. future distribution channels)
Cost structure (contribution margin vs. return on sales)
Revenue streams
In the workshop, we will look at creative methods as well as indicator-oriented possibilities of performance analysis and performance development. We will look at best practice examples as well as worst case scenarios.

Methods

Interactive workshop with focus on participant needs
Kick-off presentations by trainer Roberto Capone or colleague
Management tools and quality management tools
Group and individual tasks
Optional addition: webinars or blended learning methods

9:00 bis 16:00 Uhr

Marketing
Vertrieb
kaufmännische Angestellte
Leiter Abteilung
Leitung Profit Center Management
Managing the business developing process
Considering and management of opportunties, risk and investments